A Quick Psychology Lesson

In the late 19th century,Psychology was originally touted as ‘the study of the mind’, but this is not how psychology is generally defined today. The mind is too difficult to define, quantify or even understand… 

These days, we define psychology as the study of behaviour, both normal and abnormal. Psychology is really the study of the behaviour of people as individuals or in relatively small groups. The study of the behaviour of people in large groups, societies or sub-cultures comes under the heading of Sociology, although the study of hypnosis, particularly mass hypnosis is both a psychological and sociological subject. 

Unlike the brain, the mind is not a physical object. Although it lives within the brain, it has no particular location and the destruction of any part of the brain can severely alter the mind in many different ways. The mind – consciousness – may be nothing more than an evanescent by-product of physical processes in just the same ways as a rainbow is the by-product of the interplay of light and raindrops. The point is, these relationships can be influenced by introducing new thoughts and ideas. Later, we will see that the ebb and flow of emotions can be modified using suggestion, particularly if the suggestions represent a peak experience, but for the time being, we must concentrate on that most elusive of all abstracts – consciousness.

No one really knows what consciousness is. Many psychologists try to avoid the use of terms such as ‘consciousness, mental states, mind…’ altogether. The famous psychologist F. B. Skinner said that “we do not need to try to discover what personalities, states of mind, feelings… really are in order to get on with a scientific analysis of behaviour.”

Most psychologists concentrate on what is observable and measurable in a person’s behaviour and this also includes the brains electro-chemical processes as well as consideration of environmental effects on a person such as their upbringing, their surroundings and their culture. Psychology uses experimentation as well as observation.

Psychology does not have a unifying theory unlike mathematics or geometry, although recently, NLP (Neuro-Linguistic Programming) has had a good try at cobbling one together by bringing all the different strands of psychology, especially including hypnosis, under one umbrella.

Psychology is referred to as a science because it relies heavily on experiments carried out under controlled conditions to uncover cause and effect. There are five methods of research a psychologist can choose from; experiment, observation, survey, case study and correlation (experiment has always been my particular favourite). Within each method however, various techniques can be used, for example questionnaires, interviews, tests and measurements and so on, although it is important, particularly when dealing with small samples, that they are representative, accurate, reliable and consistent.

The first Social Psychology experiment was carried out in 1898 by Mr. Triplett who tested the theory that boys would wind up fishing rods faster when in pairs than they would when they were alone. As he predicted, the average times for the pairs were shorter than the average times when the boys were by themselves. This proved Triplett’s hypothesis that not only do people work better in pairs but they will tend to compete if they are put together. Humans have a habit of doing this, especially when they are behind the wheel of a motor car. The ‘anything you can do I can do better’ mentality may seem childish but competitiveness comes so naturally it surely has to make up another part of the human survival strategy.

Competition also makes activities more interesting, including the dissemination of information, which explains why there are so many quiz shows on television, covering a variety of subjects – Have I Got News for You? A Question of Sport, Never Mind the Buzzcocks, University Challenge and of course that intellectual giant of general knowledge quizzes, Family Fortunes. Competition is vital for progress too; extreme sports like motor racing, power boat racing, aerobatics etc. constantly push the boundaries of technology, boost discovery and in the end, augment our understanding of science. Collectively, innovation improves our lives. If it were not for the space race, the discovery of Teflon, something we now take for granted, might have taken many more years.

Observation is best carried out in natural environments, for example, in the office, in a railway station, or in the audience at a Robbie Williams concert – even at a stage hypnotism show! McIntyre, in 1972, observed children aged between two and four in order to measure aggression. His conclusion was that at a young age, boys are more aggressive than girls and this astonishing reasoning appears to support the general theory that men are generally more aggressive than women, even though this trend seems to be more and more often reversed these days on the occasions women find themselves together in gangs having had too much to drink – in which circumstances they can be just as aggressive as men.

There is always the possibility that people will behave differently if they know they are being watched. The obvious solution to the dilemma is to employ covert observation. However, covert observation runs the risk of being confused with stalking and might be difficult to explain when the police come knocking on your door. “Binoculars… video camera…? What d’you mean it’s illegal?!”

The survey method usually involves surveying large groups of people using er… surveys, that is, questionnaires or interviews which quiz them about their attitudes. The problem with all surveys however is that the results can often end up distorted by variables such as age group or social class. Even a large scale survey of the attitudes of people living in Mayfair would produce quite different results than a similar survey carried out in the leafy suburbs of Liverpool.

The advantage of the questionnaire is that data can be collected quickly, but the disadvantages are numerous. People taking part are often, even at an unconscious level, tempted to give answers which make them appear more socially acceptable. There can also be an unfortunate tendency for people to just agree for the sake of it or because they can’t be bothered to think hard enough about the questions or the answers. Or maybe it’s because they are actually on their way to Tesco and want to get away from the questioner as quickly as possible. Some people may even give answers which are purposely designed to shock. I know I do.

The results of interviews, whether carried out individually or in groups can sometimes be affected by the interviewer’s style or even perhaps unconscious prejudices. Unstructured interviews can easily stray from the point if you’re not careful, and again, interviewees can unintentionally be swayed by the [perceived] prestige of the interviewer.

A Case Study or Case History is a highly detailed account of an individual or very small group such as a family. In 1970 Oliver Sacks published an account of a brain damaged adult who could not recognise the difference between people or objects. The subject had tried to take hold of his wife’s head because he mistook it for his hat, or at least that was his excuse. Neurological case studies like this reveal a great deal about how the brain works in terms of recognition and memory. These studies are very important in Cognitive Psychology.

Studying an individual using any one, or a combination of some of the methods described above is something that therapists do all the time. Good therapists often see patterns emerging from client to client and this is one way they build up their expertise and experience. Getting to know individuals this way is extraordinarily time consuming, but in the long run it is easier to form a more accurate view of a client. Occasionally however, a single case can contradict a whole theory – and then you really are on your own and thinking on your feet! I love these cases.

And so it is that hypnotherapy (unless you have actually been to a university and managed to stay awake for three years) is just as much of a learning curve as stage hypnosis, it’s just that your mental energies are needed in a different area. Both involve problem solving skills based on what you already know.

Finally, there are three types of correlation. Positive Correlation simply means that as one variable increases, so does the other; for example, as a child grows up, its intelligence increases. Non-Correlation means that there is no relationship between variables, for example, there is no relationship between intelligence and the colour of a person’s hair. Negative Correlation means that as one variable increases, the other decreases, for example, as a person grows old, their eyesight diminishes.

It is always a mistake to simply collect data which appears to support a pet theory. This is bad science and obvious examples of the misuse of hypnosis for these ends are to be found in cases of repressed, or false, memory syndrome along with ideas that people have been taken aboard flying saucers and undergone experiments, usually of a sexual nature, carried out by space aliens.

So how do we get to the bottom of things? Well, for a start, we can use the tried and tested methods described above, employing the kind of observation that psychologists have been using for the last one hundred years. Again, psychology isn’t about studying the mind, it’s about observing behaviour and looking for patterns. Spotting patterns in behaviour is a really good start because patterns help to predict behaviour, but patterns do not necessarily tell you about cause and effect.

A theory should be able to stand up to test. Unscientific theories include most religious ideas, many political ideas such as Marxism and Communism, Freudian ideas, for example the theory that all men want to make love to their mothers, and the conspiracy theories of David Icke. These are all unscientific notions. Other examples of unscientific ideas are phrenology, that’s the feeling of bumps on the head, and discrimination based on race or skin colour.

So how do we get to the bottom of things? Well, for a start, we can use the tried and tested methods described above, employing the kind of observation that psychologists have been using for the last one hundred years. Again, psychology isn’t about studying the mind, it’s about observing behaviour and looking for patterns. Spotting patterns in behaviour is a really good start because patterns help to predict behaviour, but patterns do not necessarily tell you about cause and effect.

Horoscopes found in newspapers are perfect examples of unscientific ideas that do not stand up to even the most cursory test. There are six billion people on the planet and only twelve star signs, so that means that five hundred million people have the same sort of day, not just one day, but every day. This clearly falls into the category of the unscientific, not to mention the absurd. Horoscopes represent such absolute nonsense that I am astonished newspaper editors give them the space and yet millions of people are hooked on them (which is why they are given the space). Both Ronald Reagan and Adolf Hitler consulted astrologers.

The ancient Greeks studied memory, learning, motivation, perception, dreaming and abnormal behaviour. Aristotle, who lived from 384BC to 322BC, described experiences to do with waking, sleeping, gender, memory, emotions, self-control, and relationships.

Jump forward a few centuries to the Europe of the Middle-Ages and you will notice that there was a considerable turn-around in the definition of what psychology was supposed to be all about. Once the Church got a grip on the social order, psychology became pre-occupied with sin, guilt, penance, and above all, authority. The church can certainly take most of the blame for this because in the Middle-Ages, God’s representatives had far too much of a hold on power and on the seats of power, abused it frequently and with impunity. In the twentieth century however, things have mercifully improved and today psychology is more concerned with individuality and the well-being of the individual, including one’s mental health and happiness, which is much nicer.

In 1637 René Descartes tackled the mind/body debate in his famous work Discourse on Method and again in The Meditations which was published in 1641. Descartes coined the immortal phrase “I think therefore I am” (Cogito Ergo Sum if you went to public school) which sums things up nicely. Its meaning is beautiful in its simplicity. What it means is this; “I am self-aware, therefore I must exist!” It is widely accepted that Descartes’ five unaffected, down-to-earth words are the work of a genius and indeed they are. No one has come close since. It’s to the point, it’s succinct and it inspires positive emotional responses such as self-respect, free-will, self-determination and sovereignty over one’s own thoughts and actions. It’s short and snappy and you could probably put it on a T-shirt. It’s got everything.

Descartes went one step further, arguing that consciousness is the only evidence that we actually exist… and again, that philosophy makes sense. Think about its meaning the next time you have the opportunity to ponder something deep and meaningful late into the night…

According to Descartes, the mind had a single function – thought. He said that “derived ideas come from external stimuli on the senses” and “Innate ideas come from the mind, or consciousness or self, or even perfection, infinity, God…” Apart from the bit about God, this is Descartes’ second greatest piece of genius. It was in part Descartes’ thinking that provided the spark that ignited the nature versus nurture debate which still rumbles on to this day. If it were possible to ask Descartes “why did the chicken cross the road?” he might well reply that it is enough to know that the chicken was aware that there was a road and that he (the chicken) was aware he had crossed it.

Barely half a century after Descartes, in 1690, John Locke in his An Essay on Human Understanding said that at birth the mind was a clean slate, devoid of any ideas or morality, and that the mind was the result of experience. This school of thought became known as Associationism and it makes just as much sense today as it did just over three hundred years ago.

Jump forward again nearly a hundred years to 1781 and Immanuel Kant in his highly acclaimed Critique of Pure Reason turned all this thinking on its head again. Kant described three mental activities; knowing, feeling and willing, which is really an extension of Descartes “I think therefore I am” philosophy but places a bit more emphasis on the importance of independence and self determination. Less words than Descartes but easier to get on a T-shirt; it also lacks the poetry of “I think therefore I am.” Ask Kant “why did the chicken cross the road?” his answer would be something along the lines of “the chicken, exercising its right to self-determination, chose to cross the road of its own free will.”

Modern psychology really started in 1879 with Wilhelm Wundt who opened the first recognised laboratory for the study of human behaviour in Leipzig. Wundt was an advocate of introspection – the examination of one’s own mental state. Wundt inquired into social customs, laws and morals, language, art and myths and can justifiably be considered the first true social psychologist. However, introspection has largely been abandoned today because it is considered to be too subjective, although his methods – examination of the senses, estimation of time, reaction times, attention span, emotions and verbal association – are still all used in modern psychology.

Today, psychologists distinguish between the rational and the emotional, particularly when analysing attitudes. Therapists too concentrate on this distinction, as do people trying to avoid fights with Scousers in pub car parks.

John Stuart Mill claimed that the mind is active – that ‘mental chemistry’ led to ‘creative synthesis’ – in other words, sensory elements are fused into new compounds which are greater than the sum of the constituent parts. Auguste Comte then added that anything beyond experience was irrelevant; in other words, anything that cannot be publicly verified or empirically tested should be discarded, and this is the view shared by most psychologists today.

And just when you thought that there were already more than enough philosophers throwing their personal twenty-cents-worth into the hat, along comes Charles Darwin with a new Theory of Evolution and throws a spanner in the works for everyone concerned. Darwin’s theory is very useful to psychologists because it explains a lot of things about human behaviour; for example, courtship rituals, territorial defence and the like. Darwin’s theory of why the chicken crossed the road is that chickens, over great periods of time, have evolved by a process of natural selection so that crossing roads has become part of their natural instinct.

Even more recently, Professor Richard Dawkins has joined in the debate and used evolution to explain altruism – the desire to help others without apparent gain to oneself. In The Selfish Gene published in 1976, Dawkins linked altruism to the survival of the genes.

Altruism however, might not simply be another human survival strategy. The odds are that people are more likely to lend a hand if they have been on the receiving end of someone else’s kindness in the past. This means that altruism may also be a cultural trend. As so often with these kinds of things, the probability is that it is a mixture of nature and nurture. As a reasonably experienced human, now approaching my 51st year, that seems to make much more sense to me.

Francis Galton is the genius who invented the idea of the Normal Distribution Curve, which covered everything from people’s height, to their intelligence. Galton worked out that the majority of people were of average intelligence, whereas only a minority of people were of either very high or very low intelligence. He must have lived in a box all his life to have suddenly stumbled on that idea. It’s one of the first things we all suspect roundabout the age of seven when we are trying to work out who is smarter than who in the school playground. Using statistics, Galton came down very firmly on the side of nature in the nature versus nurture debate.

William James was one of the first functionalists – functionalism being the buzz-word for how the mind works – and founded America’s first psychology course in 1875. James said that “Psychology is the science of mental life, both of its phenomena and its conditions.” He also coined the phrase ‘Stream of Consciousness’ to describe the continuous nature of thought, but this one still comes nowhere near Descartes’ “I think therefore I am” which remains the overall winner and by a long way.

It was Sigmund Freud (1856-1939) however, who coined the word Psychoanalysis to describe his theories and techniques for exploring, investigating and curing the mental problems of his patients. He also coined the word Psychodynamic which means ‘active mind.’ Freud said that there is a constant struggle going on which is especially hidden in the unconscious mind. Most psychologists today agree that this is mainly bollocks and in modern university psychology courses students are unlikely to get more than a couple of hours on Freud and his whacky theories. Most of Freud’s thinking is so divorced from reality it’s hard to take seriously, but, in the interests of completeness…

Like the modern day NLP brigade, Freud had also searched for a unifying theory of everything to explain all human behaviour.

First, he said, there is the Conscious, which supposedly takes up about one seventh of the mind. The conscious is the awareness we have when we are awake. Then there is the Pre-conscious which is a kind of boundary layer and this contains memories of dreams and causes ‘slips of the tongue’ hence the expression ‘Freudian slip.’ The pre-conscious, Freud said, gives us clues about the unconscious from thoughts and actions that appear there – the idea being that if you recall a dream you are not directly revealing unconscious thought but recalling highly coded ideas; it is also supposed to protect us from the unpleasantness of what our own unconscious is really thinking. This may have sounded quite clever after a few brandies and a cigar, but does it really make sense – does all this sound plausible to you? Based on your own subjective experience do you feel or think, or have you ever thought or felt, that you have a pre-conscious which is shielding you from unpleasant thoughts, the subject matter of which is so nasty and repulsive that you actually have no idea what these thoughts are in the first place? It doesn’t make any sense at all does it?

Finally, there is the unconscious which accounts for the remaining six sevenths of the mind. Freud claimed that the unconscious contains secret wishes, fears, traumatic memories; all completely hidden and unavailable to us. How convenient. He imagined that this repression of all our most base and hideous thoughts is necessary for our survival so that we can forget past traumas and get on with our lives. He claimed that we can never directly see into the unconscious. So what this means then, is that if, as Freud claimed, dark memories are irretrievable and the unconscious forever closed, the hypothesis can never be tested or proved one way or the other. On the balance of probability and with the benefit of hindsight, it seems that Freud was talking through his arse.

Unfortunately, because of Freud’s brandy, cigar and cocaine-fuelled ramblings, a Pandora’s Box of unscientific bunkum had already been unleashed on an unsuspecting public. One of the more undesirable results of this catastrophe was the advancement of the idea of ‘repressed’ memory syndrome which became very popular in the 1970’s and 80’s and has now become deeply unpopular on the basis that it is profoundly and tragically flawed. We will look at the reasons for this in a later section.

Freud was the inventor of the idea of the Libido. This has less to do with the sex drive, as is commonly thought and more to do with the inborn energy that motivates us and helps us to survive. So why not call it inborn energy? The answer is, because using plain language takes away the joy of being able to use big words and decreases one’s chances of being taken seriously when one is expounding a theory that is in reality pure common sense or conversely, rubbish. The more big words you can cram into a theory, no matter how inane the premise behind it is, the more scientific you can make it sound. NLP does this sort of thing all the time. One particularly good idea that Freud came up with was the use of the steam engine as a metaphor to help describe this drive, and for example, the expressions ‘letting off steam’ and ‘keeping on the rails’ have worked their way into common parlance. The level of libido we are born with differs from person to person (yes, we can see that already!) but it is one of the central aspects of our personalities.

Freud said that the mind has three parts. Each part has its own motives and developmental progress but they function together to help us survive. The Id develops first and is inborn and alone for the first couple of years. It is based on the pleasure principle – the baby seeks pleasure (warmth, food, comfort) and avoids the displeasurable (cold, hunger, being wet.) The Id is selfish and seeks immediate gratification.

The Ego develops from about two years and is based on the reality principal. To survive we must be realistic and so the Ego often comes into conflict with the Id. As if all this wasn’t enough, something called the Superego starts to develop at about the age of three and is normally influenced by a child’s parents. According to Freud, it becomes fully mature after puberty. Here Freud makes the mistake of assuming that puberty and emotional maturity are reached at the same time and this is obviously not always the case. The Superego monitors the battle between the Id and the Ego. When applied to criminal behaviour, it could be said that the Superego is not fully developed, especially in those with no remorse or guilt. On the other hand it could be said that the criminal is just immature and selfish and needs to grow up. If he had had a good hiding when he stole his first tube of glue, he would not now have moved on to BMW’s.

The main criticism of Freud is that most of what he thought about the mind is now considered rubbish; too much of his work is based on sex and sexual repression which is hardly surprising as when he arrived in the United States, he left behind a European society in which sexual activity was habitually repressed as a matter of course. We should perhaps be a little sympathetic however and remember that Freud had found encouragement in the America of the early part of the twentieth century, a rapidly growing nation that was thirsty for new ideas and new ways of thinking. Anything new or novel, no matter how bizarre, was welcomed with open arms and warmly embraced. An example of this outlook is that around the same time Freud was promoting his outlandish theories, the United States was looking for a new and more efficient method of executing its criminals. Believe it or not, America had toyed with the idea of using the guillotine but it was felt that what was really needed was a more up-to-date solution which would better reflect America’s status as an advanced technological power. Electricity was very much the latest high-tech thing at the time and so a special type of chair was designed that would pass thousands of volts of electricity through the brain of anyone unfortunate enough to find themselves strapped to it and after about five minutes, would probably be enough to kill them. Happily, America is again proving itself to be a world leader in the way they execute their criminals having moved on to the much more humane method of lethal injection, although why Federal law should insist that the needles be sterile is something that is beyond my comprehension.

In his most famous theory, which he called the Oedipus Complex, Freud basically said that all men love their mothers and hate their fathers. This hypothesis is more generally sniggered at today but a coincidence of history conspired to keep the idea on the boil for longer than was healthy. The story that Adolf Hitler idolised his mother and despised his father was information that seemed to make the notion stand up. Had Freud called the Oedipus Complex the ‘fuck your mother, kill your father syndrome’ it would never have got off the ground in the first place. If Freud was around today and came out with this kind of hogwash, he would probably be thought of as a bit strange and the best he could hope for would be a guest spot on the Jerry Springer Show. Ask Freud “why did the chicken cross the road?” he would likely reply “the chicken crossed the road to escape from its own sexual repression and insecurity”, which of course is utter bollocks.

The greatest problem with Freud’s work is that it is not only unscientific, it is un-testable. It would be nigh on impossible to find anyone bold enough to come forward and admit they had actually fucked their own mother, although the world is full of motherfuckers. It is for this reason, amongst others, that most degree courses in Psychology now contain a good deal less Freudian theory than they did say, twenty years ago.

A few Freudian ideas though have been adapted and can even be useful; ideas that have been retained include Denial (chicken… what chicken? There was no chicken and even if there was, it didn’t cross any road.) Denial is when a person refuses to recognise reality, for instance when someone is in denial about alcoholism or drug dependency and this is still recognised as a psychological dysfunction. Sublimation, on the other hand means getting rid of stress or anger by doing sport or setting about an effigy of your wife’s mother with a baseball bat.

Freud’s ideas on repression – forcing unwanted ideas into the unconscious and keeping them there because we either fear them or feel guilty about them – are so far off the mark as to be laughable. In the real world, experiences that horrible are never forgotten even though we are usually able to push them to the back of our minds and get on with life. It takes energy to keep them hidden. Too much repression is exhausting. Sometimes it is better for the psychologist to help a patient bring these problems to the surface so that they can be confronted and dealt with, but according to Freud that depends on whether they are not too horrible to be brought to the surface in the first place. The idea that in psychoanalysis, the recovery of related ideas using techniques such as word association can give clues to the really hideously repulsive and therefore repressed ideas is not taken anywhere near as seriously as it used to be. This is largely because it doesn’t work. It is just as likely to produce erroneous data based on a patient’s own fantasies or worse, pressure from the therapist.

There was a brief flirtation with repressed memory syndrome between the 1970’s and 1990’s but it has been so discredited now as to be considered unwise to even go down that road in the first place. Too many people have had their lives ruined because incompetent therapists have suggested, often under hypnosis, that the cause of their emotional problems is that they were abused, often sexually, when they were younger, sometimes by a family member. The experience was so unpleasant the memory of the event has supposedly become repressed so completely and effectively that the individual no longer has any conscious recollection of the incident. These days, both psychologists and therapists are more likely to refer to it as False Memory Syndrome, which is substantially and infinitely more accurate!

In the main, psychologists today prefer to concentrate on what is observable and therefore measurable rather than on a collection of extremely strange notions which can’t be proved. That brings us back to what can be observed and therefore proved and that is the study of behaviour.

In the last chapter we looked briefly at Pavlov’s 1904 Nobel Prize winning experiments with dogs. In a controlled experiment, dogs were given food every time a bell was rung. After a while, the dogs would salivate in expectation of food every time they heard the bell, even if no food was presented. In this way Pavlov conditioned the dog to salivate using an unrelated stimulus. After a while however, when the stimulus (the bell) was presented without the food, the dogs stopped salivating and this Pavlov called extinction.

After a couple of days, when the stimulus was presented again, the dogs salivated immediately – this is called spontaneous recovery. Many different sounds produced the same result and this Pavlov called generalisation.

Eventually the dogs learned to tell the difference between a circle and an ellipse, the circle being the only shape that produced food. This is called Discrimination.

Pavlov used conditioning, but another word that could be used to describe his experiments is Associationism. Associationism is a philosophical idea from the time of Aristotle and means the study of how ideas come together to describe and explain behaviour. Associationism can be used to explain Learning.

Learning is a relatively permanent change in behaviour resulting from Experience. This excludes temporary changes caused by tiredness, drunkenness or illness and also excludes changes caused by genetic inheritance, permanent injury or maturation.

Central to Behaviourism is Learning Theory and Behaviour Therapy. Both Learning Theory and Behaviour Therapy are based on the same principles as Pavlov’s experiments with canine conditioning.

To give you an idea of the strength of the behaviourists argument, that Learning Theory and Behaviour Therapy really is all it’s cracked up to be, I quote a case brought to my attention by a colleague of mine, Barrie St. John and it goes like this; Instead of giving their very young daughter an Advent Calendar in the run-up to Christmas, these imaginative parents gave the girl one small present every day leading up to Christmas. Their novel plan backfired somewhat because when Christmas Day came, the child refused to open more than one of her presents, such was the effect of the previous twenty-five days behavioural conditioning. Only after a lot of reasoning and persuasion did they manage to get her to open the rest of the gifts.

Classical Conditioning explains virtually all learning that involves reflexes; heart rate, perspiration, muscle tension and so forth. These reflexes are signs of excitement, including fear, revulsion, even sexual attraction and they may explain unusual and undesirable behaviour such as fears and phobias. Classical Conditioning is the basis for behaviour therapy.

Desensitisation Therapy was developed by J. Wolpe in 1958 and is based on gradually reducing the association between the Stimulus, for example a spider and the Response, the fear of spiders. This is accomplished by slowly introducing the Stimulus and getting the phobic to relax. This works on two levels. First, we find out at what distance from the spider, snake, banana, the subject is comfortable. Secondly, we attempt to rationalise the fear and we do this by explaining that a fear of certain types of spiders in certain circumstances or in certain locations is perfectly normal, rational and healthy. For instance, fear of the deadly funnel-web spider is very reasonable if you live in the Australian Outback, but not if you live in Yorkshire where there are no deadly funnel-web spiders. This is all about putting things into perspective and my experience is that clients respond well to this sort of logic. Having someone they perceive as a professional (and therefore very clever) tell them all this is more effective than having someone with whom they are familiar tell them. This works especially well if they are paying for the privilege. Nine times out of ten, the therapist is only telling them what they suspected deep down to be the case anyway, they just needed it confirming by someone in a suit with a few certificates on the wall. We can then move forward to the next stage which involves persuading the client that spiders, in her native Yorkshire at least, are friendly and harmless and keep the house free of other, nastier pests. We can continue putting this into perspective even further by reminding the client that spiders are not the real problem anyway; the real problem are the drug-crazed murderous rapists who break into your house in the middle of the night and steal your DVD player.

Counter Conditioning Therapy replaces the association between the Stimulus (spider) and the Response (fear) with a new bond; for example by associating the spider with something much more pleasant like sweets. Viewing the spider as a figure of fun or ridicule can also help re-program the subject’s attitude and behavioural response to the stimulus. Relaxation desensitises the person, helping them to cope in future. The relaxation techniques employed in hypnosis and employed in conjunction with carefully chosen positive suggestions can get the job done quicker and desensitise the subject to an even greater degree.

Aversion Therapy on the other hand replaces the association with something that is bad for a person such as smoking, alcohol abuse or binge eating with something nasty such as an electric shock. Again, we are on very familiar Pavlovian territory here.

All these therapies can be combined and this is known as the Eclectic Approach.

We are all born with only two fears and those inborn fears are the fear of falling and the fear of sudden loud noises. All other fears are learned. Quite often a child learns a fear from one or both parents in the same way that they unconsciously learn habits and prejudices from their parents. I have often seen clients who are related and share the same phobia – these things are passed from parent to child in the same way as love of music, appreciation of mathematics or science or, God forbid, obsession with a particular football team. Adults learn fears and phobias from all sorts of sources; friends, TV programmes, lurid stories in cheap magazines and the like. Once a negative thought takes root in the unconscious, it will stick there until it’s modified or replaced… which brings us neatly back to John Locke’s ‘mind as a clean slate’ philosophy.

Another type of Associationism is Connectionism and it was discovered in the USA by Edward Thorndike in 1898. Thorndike put cats in a box and taught them to escape by pressing a lever inside the box. At first the cat escaped by trial and error, but after a while the cat associated pressing the lever with escape and so it very quickly learned how to escape at will. Anyone who has ever owned a cat will know that it only takes a very short time for the cat to learn how to use the cat door and not sit outside meowing all night where it is likely to be ignored.

Thorndike’s experiment was very simple and rather basic and was frankly behind the times – circuses had been training chimpanzees to perform much more complex tricks in return for reward for at least a hundred years before Thorndike started bothering cats. Fortunately, the Nobel Prize committee were a little more wide awake when it came to Thorndike’s experiments.

A Steep Learning Curve means that a person is learning quickly. A Shallow Learning Curve means that a person is learning slowly. This is really easy to remember. Steep – smart; shallow – not so smart.

The Law of Exercise simply means that repetition strengthens learning. This is a rehash of the old adage that practice makes perfect. Repetition is one of the cornerstones of hypnotic suggestion and repetition intensifies reinforcement – the more an idea is repeated, the more that idea is reinforced. Many women already seem to know this instinctively because of the number of times they repeat themselves. Women are sometimes even aware that they are doing it, hence the question “how many times do I have to repeat myself?” This is a question that men have enjoyed hearing through the ages and it probably goes back as far as civilisation itself.

Learning by rote is employed when we learn mathematical tables or poetry by repeating them over and over again. In hypnosis, repetition works because the repetition of a suggestion reinforces that suggestion. Emile Cue’s “Every day in every way I am becoming more and more confident” has as its basis, learning by rote, repetition and reinforcement.

The Law of Effect is when reward strengthens learning. If an act is pleasurable or attracts a pleasurable reward, it will be repeated. This is a much more effective way of learning than mere repetition. Children learn faster when they are rewarded with praise in the same way that chimpanzees learn faster when they are rewarded with a banana. Humans learn by reward in exactly the same way. Young men quickly learn that compliments and flowers are more likely to entice a girl into the bedroom than remarks like “you don’t sweat much for a fat bird do you?”

This brings us neatly to the very eminent psychologist John B. Watson, who said that psychology is “the prediction and control of behaviour.” One of the premises of Watson’s work is that people can train themselves to do anything. This notion is in complete harmony with the thinking that is the backbone of the new self-improvement industry. In fact Watson’s work is one of the cornerstones of NLP and we will be looking more closely at unmistakably imitative NLP later.

Watson’s approach rejects the idea of consciousness altogether. He says that emotions are simply a combination of environmental stimuli and internal responses and that these internal responses are measurable.

Watson believed that infants show three basic emotions:

  1. fear – caused by sudden noises or sudden loss of support;
  2. rage – caused by restriction of body movement;
  3. love – caused by caressing and rocking;

Watson believed that all other emotions are compounds of these and this remains the conventional wisdom.

In an experiment, eleven month-old Albert was shown a rat which he was not afraid of. When a loud bang was set off behind him, he associated the noise with the rat and became afraid every time he saw a rat. Professional ethics seem to have gone out of the window in this experiment together with any notions regarding cruelty to children, but again, we can see echoes of Pavlov’s experiments with dogs. Nonetheless, Watson argued that many adult anxieties stem from similar childhood experiences. A former client of mine experienced feelings of fear and loathing every time he had to go to Liverpool on business. Upon closer investigation it turned out that he had been beaten up and robbed by some youths with Liverpool accents when he was a teenager and had unconsciously associated Liverpool with being beaten up and robbed, and who can blame him?

Watson spent much of his life applying behaviourism to the prediction and control of human behaviour and because of his outstanding work in the field psychologists have been involved in the advertising industry ever since. Advertisers make the consumer dissatisfied with what they have whilst at the same time persuading them to desire the new product. We are all susceptible to advertising to some degree even if we think that we are not.

In the same way that Albert was conditioned to fear rats, people can be desensitised to get rid of fears and phobias. What is happening with this kind of therapy is that conditioned responses are being changed – that is, emotions are being controlled and, as a result, behaviour is being shaped and modified.

Whereas Pavlov’s experiment’s with dogs was based on Respondent Behaviour, B. F. Skinner, who lived from 1904 to 1990, studied Operant Behaviour, which simply means non-reflexive behaviour or voluntary behaviour. Skinner believed that “the human organism is a machine and like any other machine a human being behaves in lawful and predictable ways in response to the external forces that impinge upon it.”

“So, Mr. Skinner, why do you think the chicken crossed the road?”

“Because the external influences which had pervaded its senses from birth had caused it to develop in such a fashion that it would tend to cross roads, even believing these actions to be of its own freewill.”

To understand how Operant Conditioning works we can look at another experiment with rats. This time, a rat is placed in the box with a lever. At first as the rat presses the lever no food is released but after a while, food is released when the rat presses the lever. Then, the food is withdrawn again but the rat continues to press the lever anyway. The rat will continue to press the lever indefinitely if food is released from time to time. This is called Partial Reinforcement and we can say that the rat has been Operantly Conditioned. Or we could say that the rat has learned the principle of ‘you never know your luck’ which in my view is an equally valid conclusion.

Skinner tried four different types of situation where food was given;

  1. at fixed intervals – one every minute;
  2. at variable intervals – after various intervals averaging about once a minute;
  3. at a fixed ratio – every twenty presses;
  4. at a variable ratio – after varying numbers of presses but averaging around twenty;

Skinner found that the variable ratio was the method by which responses continued for the longest time before extinction (which kind of supports my own conclusion).

Skinner also found that the best results came when reinforcement was immediate. This is why, especially when dealing with children, reward or punishment should be administered straight away. If, like me, you always wondered why mothers take their children to supermarkets to smack them, now you know why. This also explains one of the reasons why the penal system does not always work as originally intended – criminals are brought to court and sentenced often months after committing the offence and this invariably leads to the criminal associating the punishment with the punisher rather than with the offence. Punishment administered a long time after the crime has been committed, is less effective because it brings about slower responses. Punishment may train an individual what not to do, but it doesn’t train the individual what he should do, so some people, social workers for instance, believe that it’s best to use a combination of reward and withdrawal of reward.

In fact reward, withdrawal of reward and punishment are types of reinforcement. Which type of reinforcement will work best depends largely on the individual together with the circumstances and the voltage. There is no golden rule of thumb – the appropriate type of reinforcement can only be found by experimenting with the particular individual.

Skinner’s definitions are as follows;

Positive Reinforcement is when there’s an increase (or improvement) in behaviour by receiving anything that is pleasant, for example praise for good behaviour.

Negative Reinforcement is when there’s an increase in behaviour by avoiding something unpleasant, for example behaving oneself in order to avoid a mild electric shock.

Punishment is when there’s a decrease in behaviour caused by anything that is unpleasant, for instance, a severe electric shock. If only we could do this every time a criminal breaks the law… This system could be installed in our prisons instead of television sets. This would, in my opinion, definitely lead to a decrease in re-offending once criminals were released back into society.

Problem Children are just as emotionally healthy and intelligent as normal children – the situation is that they have inadvertently been mis-trained by their parents. For example, it is no good giving a child attention just when they are naughty if the child is ignored when it is good.

Skinner’s Three Stage Training Method is simple, straightforward and easy to understand. As with a lot of psychology, it’s really a matter of common sense. The words in the brackets are not so important – it’s the words outside the brackets that hold the real meaning.

  1. Define the goal (Terminal Behaviour)
  2. Define the start (Entering Behaviour)
  3. Positively reinforce each step (Increment) in the desired direction while ignoring all other behaviour.

This three stage model has been applied not just to training but to education generally and it has been shown to work extremely well.

Some people need to have their behaviour modified so that they can live happier, more fulfilled lives. One way of doing this is to give Positive Reinforcement, that is, praise, attention or rewards.

To do this effectively, one has to be consistent. Consistency is simply a matter of always reinforcing particular behaviour in the same way, and Firmness basically means sticking to the programme to achieve the desired result. Being consistent and firm means it’s no good giving up at the last minute.

Stating objectives, or setting goals, is always a useful exercise for individuals and these can sometimes be motivators all by themselves. Writing a list of goals on a piece of paper can work very well. A list of goals however is no good if the list is stuck in a drawer somewhere and then forgotten about – it should be visible. For people who desire to lose weight, it might be a good idea to put the list on the door of the fridge instead of the more traditional padlock, although it would make sense to do both. This purely common sense notion has also been appropriated by the aficionados of NLP.

Behaviour can also be modified without obvious reinforcement and this is known as Social Learning Theory. In 1947 Julian Rotter claimed that human beings have expectations about their behaviour and that people have individual values that they apply to their behaviour as well as individual values they attach to the reinforcements they receive. Rotter also said that there are basically two types of people, depending on their upbringing. Central to Rotter’s argument is the concept of Locus Control.

Internal Locus of Control is when people believe that reinforcement depends on personal efforts. This is so true and an extremely healthy way of looking at things; everyone must take control of their own destiny and exercise control over their actions sometime in their lives. Those who can take control of their lives turn out to be better at social interaction and are physically and mentally healthier. Their parents have usually been supportive, generous with praise, consistent with discipline and non-authoritarian.

External Locus of Control is when people believe that reinforcement depends on outside influences and as a consequence, they make less effort to improve their lives. I call these people ‘passengers’ and they are all too frequently looking for an easy way out, an effortless or magic fix. Hypnosis is a perfect example of an outside influence and although hypnotherapy can act as a motivator in varying degrees, it is still important to attach suggestions that make it clear that the effort must still originate from within. Hypnotherapy has to be a partnership. How many hypnotherapists does it take to change a light bulb? Only one… and only if the light bulb wants to change. OK, it’s an old joke I know, but it does perfectly illustrate the point.

Observational Learning was demonstrated in 1963 by Albert Bandura when he carried out an experiment with two groups of children who took it in turns to watch an adult play with a large toy doll. The first group saw the adult behaving violently towards the doll while the second group saw the adult playing non-violently. Without any direct encouragement, the first group’s behaviour was significantly more violent than that of the second group. What this shows is that children will spontaneously imitate the behaviour of a model without any obvious reinforcement. Subsequent experiments showed that children are prone to imitate cartoon violence and are strongly influenced by violence on TV and film, although it is not known if these effects are long term. Unless countered by good parenting I think that they could be, in fact I’ll stick my neck out here and say that they certainly are. My reasoning behind this is that the vast majority of street criminals come from homes and environments where good parenting has been in short supply or even non-existent.

At the time of writing, I have a two year old son. Watching him grow is a joy that is impossible to describe; only parents can understand this. He imitates both his mother and me. Last week, we were at a friend’s house and my son spent most of the afternoon playing with their four-year-old. My son’s behaviour soon copied that of the older child, in fact when it came time to practice jumping off the coffee table and onto the sofa, a massive distance for a small child, the look on my son’s face bordered on hero-worship. Before long, he was jumping as well. He had learned a new trick. Imitation is something that is going to be a common theme in this book. When it reappears in later chapters, it will take on a much more macabre resonance.

America is one of the most violent places in the world and this again is almost certainly because of the amount of violence shown on television there. North of the border, in Canada, there is much less violent crime per head of population and that is because Canadian television is on the whole a good deal less violent and more intellectually challenging. Television programmes made in countries outside America have noticeably fewer stories involving serial killers, gunfights, rape and high speed car chases. Most American dramas are concerned with crime and American society has become a reflection of its television gun culture with its drive-by shootings and portrayals of bizarre and decadent criminal behaviour a normal part of the evenings viewing.

But wait a moment; surely some of these programmes are broadcast in other countries and yet the citizens of those countries don’t go around shooting each other up or hacking each other to bits with an axe before attempting to dispose of the bodies in ever more imaginative ways. Our immunity comes as a result of our being able to view American TV programmes objectively – as outsiders – rather than subjectively as Americans do. We have already formed the opinion that America is a violent place and so we are not surprised by the violence we see on the small screen – but it’s all happening over there, a long way away. We accept that America is not only a different country but a different culture and we make allowances for that. To the American viewer however, violence filmed in America is filmed at home, on American soil and so the effect on the viewer is bound to be different.

There is a considerable body of evidence to suggest that adults, particularly the less well educated variety, are also prone to imitate the violence they see on television and in the media. Much of this adult violence is copy-cat violence and is often fuelled by news reports of riots that have taken place in other towns and cities. A consequence of this freedom of information is that riots then spread like wildfire across the country.

During the Toxteth riots in Britain in the early 1980’s, the atmosphere in the city of Liverpool was electric – I was there at the time. This had a lot to do with the huge amount of news coverage of similar events in Brixton the week before as well as the numbers of police suddenly in evidence in the city, many of whom had been drafted in from other forces, together with the attendant expectation of trouble. Nightly television reports of burning buildings and rumours that the government was about to bring in the army became a magnet for professional troublemakers and those with no particular agenda. Expectancy built up until inevitably, someone threw the first stone; excitement spread throughout the crowd, the air filled with the unmistakeable odour of burning testosterone and normally rational people suddenly found themselves swept up in the heat of the moment, their normal sensibilities brushed aside and replaced with an unexpected yet overwhelming compulsion to throw a petrol bomb at a police vehicle.

Some very clever psychologists have pointed out that this sort of behaviour may well be a substitute for deep-seated aggression and innate war-like tendencies that had hitherto remained well hidden by a society that has only relatively recently chosen order over anarchy.

Researchers at the University of South Carolina have found that the influence of television is not just limited to acts of violence and their findings have been published in the Journal of Adolescent Health in the United States. Over one thousand children between the ages of twelve and fifteen were tested before and after exposure to television programmes featuring sexual relations between teenagers. The research concluded that television acts as a ‘super peer’ which provides information about sex and that the majority of sex depicted on TV is recreational, risk-free and carried on by people who are unmarried or at least, not married to each other. In addition, viewers are more likely to copy the behaviour of the characters depicted if it is presented as attractive and who are not punished but rather rewarded for their behaviour.

Of course, the same can be said for the influence television has on fashion, tastes in music and the introduction of new words into the teenage vocabulary. The influence of the media in general on young minds, particularly television and radio, is more powerful than any inspiration or encouragement coming from school, religion or parents.

So it is logical to assume that if both children and adults can so readily imitate violence or sex or new fashions, then they can also imitate other traits and these processes of imitation and modelling are just as important in therapy, where the therapist acts as a model in the same way as a teacher or personal trainer.

Cognitive Psychology is basically about thinking, or to put it another way, ‘perceiving’ and it involves memory, language, problem solving, organising, anticipation, planning and creativity. A lot of cognitive psychologists believe that it is a waste of time talking about the mind because the mind is invisible and impossible to quantify and that the measurement of behavioural responses tell us more than enough about a person or a group of people.

Gestalt Psychology on the other hand means ‘form’ or ‘shape’ or ‘pattern.’ The emphasis is on ‘the whole’ rather than on ‘parts’ – the ‘whole’ being greater than the sum of all the parts. Gestalt Psychologists believe that the mind is active and constantly looking for meanings. This school of thought relates particularly to visual perception – for instance, recognising a face in a crowd or hearing your own name mentioned at a party. When we perceive, we experience sensory elements that become organised in a meaningful, logical and rational way.

Cognitive Learning, sometimes called Insight Learning, was demonstrated by Wolfgang Kohler in 1913 by setting simple problem solving experiments for chimpanzees, for example, using a stick to retrieve a banana. This is sometimes called ‘the Ah-Ha phenomenon.’ It is one step beyond Thorndike’s cat in the box with lever routine except that this experiment involves the use of a simple tool – in this case, a stick. It is of importance because it takes into account the thought processes of the individual. What Kohler is trying to say with this experiment is that people (and animals) can learn by thinking about a problem and not just by imitation or conditioning. Many optical illusions and puzzles are based on Gestalt thinking.

A Gestalt therapist will look at the whole person instead of concentrating on the symptoms or conditions. Gestalt concentrates on the person’s lifestyle and takes into consideration eating habits, job satisfaction, marital happiness, environment, hobbies and interests, and so on.

Gestalt has huge benefits in education. A teacher can better stimulate interest in the subject by giving a more exciting overview and interesting background information. For example, a history lesson can be made more appealing by including attention-grabbing anecdotes and examining the rather yucky social conditions of the time rather than simply relying on a long list of dates. These days it is even possible to show students filmed interviews with people who fought in two world wars and are able to talk about their experiences – they too were just fifteen and sixteen years old when they marched off to the trenches – and this makes the subject far more interesting. The more interest created in a subject, the more a student will be motivated to get involved in it. I can confirm this from personal experience. At school, I found history to be a rather dull subject, yet in my third year we got a teacher who literally brought the subject to life and my marks shot up in proportion to my increased interest, so much so that in my school report that year the headmaster remarked that “Andrew’s progress this year has seen a remarkable improvement. Now all he has to do is to transfer this new found enthusiasm to the other eight subjects. I am also concerned about the number of Andrew’s classmates who have absented themselves through sudden and unexplained illness.”

Cognition can be defined as the processes “by which the sensory input is transformed, reduced, elaborated, stored, recovered, and used… cognition is involved in everything a human being might possibly do.” In this respect, it’s handy to consider the brain as a kind of computer, the physical brain being the hardware and sensory inputs of taste, smell, sight, hearing, touch, memory and language being the software; the whole package designed for data processing. Of course most of all of the above, as well as most of what follows will have a familiarity to NLP enthusiasts and later on, we will see why.

The main principle of Humanistic Psychology is the focus on the individual, especially taking into consideration free will, choice, creativity, and spontaneity. Humanistic psychology places great emphasis on the conscious experience and the wholeness of human nature. It is this emphasis on these aspects of the human condition that gives humanistic psychology its optimistic and affirmative qualities. It is constructive, encouraging.

The humanistic approach is based on the study of human experience as it occurs. America in the 1960’s provided the perfect environment for humanistic ideas to flourish; flower power, sexual promiscuity, respect for all life, banning the bomb, making love not war and hugging trees were all things that provided humanistic psychology with the inspiration that were the seeds of its foundation. The humanists rejected Freud’s emphasis on mental illness and all the negative aspects of human nature – repression, jealousy, fear and so forth – and concentrated on the more upbeat aspects of human existence such as mental health, with all the attributes of self confidence, happiness, contentment, kindness, caring, sharing, giving and generosity. Good for them. Up with the humanists, down with Freud!

Followers of the humanistic approach believed in the innate human motivation that is now recognised by the self-improvement industry as ‘achieving your potential’ by using to the full one’s own talents and abilities. Jesus had already said something about this in the Bible in the parable of the talents. NLP also lays claim to this inspiration as it’s very own.

Humanistic psychology established The Hierarchy of Needs (credited to Abraham Maslow in his book The Farther Reaches of Human Nature) which is set out below. The idea is that each time a person experiences a sense of fulfilment, it is called a ‘peak experience’ and this ‘peak experience’ comes at the top of the Hierarchy of Needs.

The hierarchy can be applied to almost every feature of daily life. In education it can be immensely helpful in training teachers to motivate their students; in therapy it can help patients understand their own needs and the needs of others; in the world of commerce it’s valuable as a tool in training managers to understand the needs of staff, and to motivate, encourage and even praise them.

All in all, the hierarchy of needs helps us to define what will make us happy and fulfilled as human beings. The hierarchy can be used as a scale or indicator of psychological health and well-being.  

The Hierarchy of Needs 


Realising your full potential –

Becoming everything one is capable of becoming 


Beauty in Art and Nature – Symmetry, Balance, Order, Form


Knowledge and Understanding, Curiosity, Exploration,

Need for Meaning and Predictability


Esteem and respect from others;

Self-esteem and self-respect. 


Receiving and giving Love, Affection, Trust and Acceptance. Affiliating, being part of a group, family, friends, work.


Protection from potentially dangerous objects or situations

(for example, the elements, physical illness.)

The threat is both physical and psychological

(for example fear of the unknown)

Importance of routine and familiarity. 


Food, drink, oxygen, temperature regulation,

rest, activity, sex.

Psychologically healthy people exhibit an objective perception of reality as well as an acceptance of their own natures; they respect others and the opinions or beliefs of others and display commitment and dedication to some type of work. Typical attributes of the psychologically healthy are naturalness, simplicity in behaviour and spontaneity together with feelings of independence and a need for autonomy and privacy.

Psychologically healthy individuals have empathy with and affection for all humanity and this fondness for others includes not only friendliness but also strong social interests. In keeping with the spirit of the 1960’s, Humanistic psychology encourages resistance to conformity and the promotion of democratic characteristics as well as a keenness to be creative.

In 1961 the brilliant psychologist Carl Rogers went one step further and said that the psychologically healthy person has openness to all experience, an ability to live fully in every moment and the will to follow their own instincts rather than the will of others. Freedom of thought and action, for example spontaneity, flexibility and much creativity are also characteristics of the psychologically healthy.

Put another way, individuals who possess all the character traits listed above tend to be the type of people who live life to the full and this is in itself a good thing because they also tend to be virtuous and moral, reliable and trustworthy with a sunny disposition. They are the people the rest of us aspire to be and make good role models for others. The words ‘carpe diem’ immediately spring to mind. Hug me somebody, please…!

The humanist’s response therefore to the question of why the chicken crossed the road would be “so it could realise its full potential.” This Humanistic approach to psychology has been re-packaged for its assimilation into NLP.

Conversely however, psychologically unhealthy people show symptoms of Psychopathology. The word pathological means ‘diseased’ and although the term ‘mental illness’ is used less frequently today, the term ‘mental disorder’ is now generally held to be more appropriate and politically correct.

The two most common forms of mental disorder are Neurosis and Psychosis. Neurosis and psychosis are very distinct. With a neurotic person, only a part of the personality is affected – the person is aware that there is something wrong, that they are not thinking straight or that they have some form of ‘mental block’ and they are able to recognise that they have to take steps to address it. Examples of Neuroses are phobias, obsessions or anxieties where the patient is aware that they have a problem or awareness that their behaviour is abnormal.

With a psychotic person however, the whole personality is affected and the person is not aware. “If I was mad, how would I know?” An example of psychosis is schizophrenia.

Mood Affective Disorders on the other hand are a different kettle of fish altogether. Examples of these disorders are antisocial behaviour (this comes under the heading of psychopathology) and dependency, that is, dependency on anything from alcohol or drugs, to dependency on one’s own emotions to dependency on another specific person. (If you are a therapist, make sure that person is not you!)

People who are depressed or who are unable to let go of their own emotional baggage are often addicted to their negative emotions in the same way that someone who cannot stop drinking is addicted to alcohol. They are comfortable in the world of their own depression and use it as a refuge or a barrier against the real world. They lack the confidence to enter into social interaction and have an affinity for self-absorption. They can be difficult customers and would probably get more out of a visit to the Comedy Store than they would out of an hour’s consultation with a trained therapist. Depression is anger without enthusiasm.

When it comes to looking at Psychopathology, the key characteristic of all psychopaths is that they have no conscience and lack any sympathy with their fellow man. They are skilled at putting on a convincing front but by their very natures, they are predatory. They are always looking for new feeding grounds and do not give a second thought to the victims they leave in their wake. It is estimated that about one percent of people fall into this category – roughly one in every hundred people are psychopathic.

Oh shit! This means that there are about ten thousand psychopaths per million people. This may sound a lot, but the label ‘psychopath’ does not necessarily mean ‘axe-murderer’ as is popularly thought. The vast majority of psychopaths are calm and composed but can at the same time be utterly ruthless in their dealings with others. The trick is to spot them before they avail themselves of the opportunity to ruin your day!

Psychopaths are fully proficient in their nefarious dealings and to identify them you need to be able to recognise the character traits that mark them out from the rest of society. All you have to do is ask the following questions and put a tick in the appropriate box. If you know anyone who might fit this category it might be fun to see how highly they score.

  • Do they think that the world revolves around them?
  • Do they have an inflated opinion of their own importance?
  • Do they pretend to be modest when really wishing to be the centre of attention?
  • Do they either overtly or covertly crave approval (particularly from their mothers?!)
  • Do they suggest to others that they ‘pull themselves together’ when they are upset rather than offering solace?
  • Do they lack any kind of personal depth?
  • Do they sometimes seem arrogant?
  • Do they subtly try to dominate others?
  • Do they manipulate others for their own personal advantage?
  • Do they blame everyone but themselves when things go wrong?
  • Do they disregard ethics or rules of decency to get what they want?
  • Do they fly into a rage over a small problem?
  • Do they throw their toys out of the cot when they can’t get their own way?
  • Do they react badly to criticism?
  • Do they break promises?
  • Do they agree to do one thing and then purposely do another?
  • Do they take credit for others’ work?
  • Do they appear to be two-faced?
  • Do they behave totally remorselessly when set upon a particular goal?
  • Do they resort to bullying when all else fails?
  • Do they consider themselves to be always right?
  • Do they have scant regard for the opinions of others?
  • Do they become smug when things go absolutely right for them?
  • Do they become spiteful or revengeful when people get in their way?
  • Do they show signs of being a control freak?
  • Do they see themselves as some sort of Messiah in their chosen field?
  • Do they display narcissistic tendencies?

Of course many characteristics on this list could apply to a lot of politicians, chief executives and estate agents, but that does not necessarily mean to say that they are psychopaths. One must be careful to discriminate between ambition, which is healthy and ruthlessness, which is not. When a person starts to score very high on the list, the alarm bells should start ringing and it might be a good idea to keep some distance between them and you.

The same applies when it comes to discussing High and Low Self-Esteem. So much drivel has been disseminated that now would be a good time to try and put things right.

The majority of people fall into the great grey area between the extremes of high and low; what we are to consider now are those extremes.

Jens Pruessner at McGill University in Montreal believes that low self-esteem may well be the result of genetics; Pruessner has shown that people with low self-esteem tend to have smaller than average hippocampi. So it must follow that those individuals with abnormally high levels of self-esteem must be the owners of larger hippocampi. So maybe surgery is the answer after all; maybe a delicate reduction in the hippocampus rather than the more traditional frontal lobotomy could provide the answer.

The bleeding heart left-wing liberals in society often trumpet the “well known fact” that low self esteem is the cause of anti-social behaviour. I have been utterly unable to find any scientific paper or text book on the subject that confirms this wholly erroneous concept. Neither have I been able to find any empirical evidence to support it. Simple observation, in any town centre, on any Friday or Saturday night, will confirm that the converse is actually the true state of affairs. It is the individuals with high levels of self-esteem who are the ones who display the loud, obnoxious and aggressive, sometimes threatening, behaviour that characterises a night out on the piss.

For eighteen months I lived in an apartment in Manchester city centre and had a birds-eye view of the great unwashed as they spilled out of the bars and nightclubs of Canal Street. There is not a shadow of a doubt in my mind that people with low levels of self-esteem tend to keep themselves to themselves and avoid trouble at all costs. Aggression is risky, and those with low self-esteem avoid any kind of risk taking. Those who have inflated levels of self-esteem suffer from an insatiable desire to prove their own superiority, a condition that is all too often aggravated by alcohol.

Another difference is that people with low self-esteem are far more likely to blame themselves when things go wrong instead of blaming others, a progression which often leads someone with higher self-esteem than is normal or healthy, to a compulsion to kick someone else’s head in.

But, and this is the big But, people with high self-esteem, or to put it another way, those with an unrealistically high opinion of themselves, do not always resort to violence when their ambitions are thwarted, even though they are more often prone toward aggression if their superiority is questioned or undermined. Nonetheless, those with inflated and therefore unstable levels of high self-esteem generally react badly to criticism. Their reactions can vary from (on the low end of the scale) to the kind of petulance normally exhibited by spoilt children, metaphorically throwing their toys out of the cot, to (at the high end of the scale) murderous intent.

Alfred Adler said that all human beings are born with a deep-rooted desire for superiority and a craving to be respected, admired and loved. Advance toward those goals, if impeded, can lead to feelings of inferiority, loss of confidence and self-respect or inadequacy. For some people, the need for absolute superiority cannot be sublimated (in the way that deep-rooted desire for sex or violence can be) and their desire for unattainable superiority leads to psychopathic behaviour.

On the whole however, inflated self-esteem does increase the odds of virulent defensiveness and even violent aggression. The common thread is that this sort of behaviour becomes more likely only when their precious egos are threatened. Then again, those with ridiculously high self-esteem recover very quickly, even after serious blows to those egos.

On average, there is a tendency for men to have higher self-esteem than women. Conversely, those suffering from depression are far more likely to have lower self-esteem and are less prone to aggression than those to whom depression is a stranger.

Psychopaths are extremely prone to aggression, even if their aggression is non-physical. Psychopaths hold extremely favourable opinions of themselves and the better educated ones will often channel this aggression using more civilised means. For instance, some are notoriously litigious, regarding themselves as special or deserving of preferential treatment. When their perceived status is threatened, for example if a tabloid newspaper prints an unfavourable story about them, they are just as liable to consult their lawyers as others suffering from the same delusions are to lash out with their fists. Either way, the desired end result is to punish, to humiliate their opponents. Playground bullies regard themselves as superior to other children, while those who find themselves on the receiving end of such munificence are generally those with lower self-esteem.

There is another highly significant factor here which has in the main gone unnoticed by researchers and yet it is blindingly obvious once it is pointed out – and that is Narcissism.

The word comes from the mythical story of Narcissus, a youth who was so captivated by his own reflection, he could do no more than gaze at it, unable to tear himself away, until he eventually starved to death. The simple answer would have been to send out for a take-away, but I digress. Narcissism is a recognised mental illness characterised by hugely inflated or grandiose views of the self and excessive self-admiration. Narcissists share many of the symptoms of psychopathology in that they have (secretly and often unknowingly even to themselves) an exploitative attitude toward others, an affinity with the idea of being envied and underlying delusions of greatness, something which occasionally manifests itself as arrogance. Any relationship between low self-esteem and narcissism is so rare that it is almost completely unknown.

Unlike individuals with puffed up levels of self-esteem, narcissists are very selective in their aggression – they extremely rarely attack innocent parties. This is almost certainly to do with the narcissists own view that they are not only special – they are just; they play by their own set of rules. They also tend to see issues in terms of black and white and frequently take the view that others are either for or against them. They also have a tendency to interpret everything literally. Very often, they are individuals who were isolated from their peers in their formative years and so did not have the opportunity for the normal social interaction that is part of growing up. They have not learned where boundaries are and thus are unable to accept compromise as easily as the rest of us. They may have been teased or made fun of in their adolescence and once they have reached adulthood, display a yearning to be the centre of attention which borders on the abnormal. These are individuals who must have their own way all the time and seek to impose their will on others at any cost, punishing anyone who stands up to them and can sometimes be spiteful in their pursuit of vengeance.

Real-life violent offenders, at least those whom it has been possible to examine in prison, suffered more from narcissism than simple high self-esteem. It is this crucial trait that distinguishes this type of criminal from ordinary members of the community. These offenders hold on to the idea that they are above everyone else with a grim determination that suggests that if prison may cure them of this delusional belief, it fails abysmally.

Of course there will still be those who continue to labour under the ridiculous belief that aggressive people are only like that because they really do suffer from poor self-esteem and that their aggression is only a front, designed to disguise their low opinion of themselves, even if they won’t admit it. I’m afraid that this is complete bollocks and flies in the face of all the evidence.

To put things in some perspective, it does not necessarily follow that high self-esteem, or even narcissism, always causes aggressive behaviour. In the main it does not, but those who suffer from these traits, especially when they feel they have been insulted, respond in such an over the top manner as to leave the rest of us open-mouthed in astonishment.

One should beware of people who regard themselves as superior, particularly when those beliefs are groundless. They secretly need those around them to confirm their special standing which is one of the reasons these individuals are predisposed to surround themselves with ‘yes men’ and cronies who serve to confirm their special status. They are conceited and can turn very nasty toward anyone who dares undermine their pride or offer any kind of injury to their self-love.

But now we must move on to take a brief look at Rogerian Therapy, which was named after the even more famous (in psychological circles at least) Carl Rogers. Rogers developed a form of psychotherapy known as Person Centred Therapy. The essence of this therapy is that it is the client who is responsible for improving his or her life rather than the therapist. This represents a dramatic departure from other forms of therapy where the patient is first diagnosed and then given treatment. In Rogerian therapy the therapist is not responsible for changes in the client. “The client must consciously and rationally decide for themselves what is wrong and what should be done about it. The therapist is more of a confidant or counsellor who listens and encourages on an equal level.” This is fantastic news as it provides a great get-out for the majority of therapists who have no idea what they are doing.

Rogers particularly emphasised the role of the Self Concept which consists of three parts; the Ideal Self, Self Image and Self Esteem. Self Esteem depends on the relationship between Ideal Self and Self Image. Therefore Self Esteem can be increased by raising one’s own idea of the Self Image or lowering the idea of the Ideal Self, or both! Confused? The concept could be interpreted as one which encourages an individual to set unrealistically low standards which they will then consistently fail to achieve! However, that is too literal an interpretation, not to mention a tad unfair. The gist of the scheme however is that the therapist abdicates all responsibility, leaving it all up to the client who is then the only one to blame if and when it all goes wrong. The therapist is in no way to blame and gets to keep the cash.

The view that all responsibility lies entirely on the shoulders of the patient is one which has been embraced with enthusiasm by hypnotherapists and is always worth quoting when the subject complains they are still smoking forty fags a day after fourteen sessions.

Roger’s approach has had a major impact on the self-improvement industry of recent years and the many that have jumped on the self-improvement bandwagon. The view that all responsibility lies entirely on the shoulders of the patient is one which again has been embraced with enthusiasm by the many devotees of NLP. There are similarities with faith healing in this novel therapist/client relationship as it is the faith of the person in need of a cure that provides the path to success.  

Some psychologists believe that psychology is really a biological science. This has added even more fuel to the nature versus nurture debate and current wisdom, not to mention common sense, suggests that the two are inextricably interlinked and cannot be separated. In other words, a person’s inherited genetic ‘make-up,’ their upbringing and collected experiences are parts of a larger whole! This is known as Interactionism, and it makes perfect sense.

In Social and Cultural Psychology, behaviour is influenced by one’s environment in the broadest sense – through family background, upbringing, social class, religion, and almost every aspect of one’s cultural surroundings. People from different cultures, from different parts of the world, may not only have different values but may see their respective worlds differently. The same can be said to apply to people who live in cities and people who live in the country. An example of this is a picture of a dog in a field. A person living in London will look at the picture and describe it as a picture of a dog, but a Welsh farmer may look at the picture and describe it as a picture of some land, whereas a Korean businessman may look at it and think of it as today’s special.

Cultural differences can be easy to miss, or even misunderstand. In the West, it would be considered discourteous not to look someone in the eye when having a conversation, and yet to do that when talking to black people of the Xhosa in South Africa is a sign of disrespect. It is more socially correct to avert one’s eyes. If you don’t believe me, go there and try it and see how far you get. In our western culture, we conduct our conversations quietly; in South Africa, the Xhosa conduct a conversation in a loud voice, so that anyone nearby will not think that they are being talked about.

Socio-Cultural psychology helps us understand the social and cultural elements that influence interpersonal relationships during social interaction. This means looking at language and expressions of morality. It takes into consideration the importance of the development of personality and attitudes in group behaviour. Socio-Cultural psychology makes us aware of the differences and similarities between ourselves and others.

Culture is defined in two parts. The first is purely Objective, for example the technological achievements of a society, and the second is Subjective, for example the beliefs, values and roles of a society. As an example, one could look at America both objectively and subjectively. Subjectively, America is a nation where religion exerts a strong influence, where the work ethic is held in high regard and where community spirit and family is of pronounced importance. Objectively, America is also a country that has achieved technological success with the invention of things like condensed milk and the Frisbee.

Culture however, is constantly changing – just take a look at our own culture as it appears today compared with that of just a quarter of a century ago! Traditional cultures change much more slowly compared to modern cultures which change rapidly. Cultures that change more rapidly do so mainly as a result of faster communication brought about by increasingly sophisticated technology. And then there are cultures within cultures, for example, there are the Amish people of North America and the Masai of Kenya, both examples of cultures within a culture. In many ways, the culture and traditions of the North East of England, where they once hanged a monkey because they thought it was a French spy, differs markedly from that of the South West, where they prefer to drink cider than Newcastle Brown Ale. Other examples would be the Asian communities in certain cities in England.

Social Psychology is the study of Interpersonal Relationships. Our perception of others is based on the key characteristics we recognise in others, for example, warmth and generosity or coolness and aloofness. There are Central Traits to define and describe the more obvious characteristics and features of someone’s personality and Peripheral Traits which describe the less obvious features and qualities of a person.

Something called the Halo Effect occurs when we generalise a person’s traits. For example, when we perceive a person as good we tend to perceive all their actions as good and may think that they can do no wrong. In the same way, if we perceive a person as bad we may fall into the trap of disliking them whatever they do.

The Primacy Effect is when we discover something about a person early – first impressions count from the moment we first meet a person, taking cues from the effect of their face, mannerisms, dress and speech. The Recency Effect is when we discover something about a person later on. “I always thought he was such a good friend, but that was before he tried to run off with my daughter…”

Sexual Attraction is one of the strongest forces known to man, second only to compound interest. Sexual attraction is another element in mankind’s survival strategy and depends on three key factors, the first of which is Compatibility, for example social class, shared interests, education and culture.

The second element covers Rewards and Costs, for example status, wealth, energy, ability to reproduce, security, trust, energy, sex and so on. Finally we refer to Specific Factors, for example physical attraction, familiarity and exposure, reciprocal respect and liking.

Familiarity and exposure is a well used advertising and political campaigning tool. Comfortable familiarity is one of the things that make soap operas such compelling viewing for some people. We can use the concepts of familiarity and exposure as therapists because they help to convince and persuade.

Attitudes are Social Psychology’s cornerstone. There is much ongoing research into changing attitudes concerning social control and its relevance to war propaganda, political campaigning and of course advertising, particularly now that people and populations are becoming better informed. George Orwell’s dire warning that “Big Brother is watching you” has reached fruition, particularly in Britain where there is now a camera on every street corner. Residents of the United Kingdom are photographed on average 350 times a day and they can be tracked to within five metres whenever their mobile phones are switched on (you don’t even have to be making a call!) Their number plates are recorded by cameras on virtually every motorway and facial recognition software can pick you out of a crowd. That’s fine if you are in breach of your ASBO, but a little disconcerting when you realise that the privacy of the individual is being eroded at an alarming rate. For the time being, the government has stopped short of installing surveillance cameras in our homes, but don’t hold your breath – new laws now make it possible for a variety of officials to have statutory right of entry to your home without warrants or your permission.

The upside, if there is one, is that we seem to be approaching a watershed moment in all this. With the advent of better means of communication, especially the internet and those same mobile telephones, populations who are motivated to do so, can now watch the watchers. Let us hope they prevail. The biggest problem is that populations have become schooled in resignation.

An attitude can be divided into three aspects. The first is Cognitive – that is, a belief – for example, the belief in a testable scientific principle such as the belief that smoking cigarettes causes cancer. The second is Affective and refers to emotional feelings – for example, I hate the smell of cigarettes. The third aspect is Behavioural – the actions taken – for example, I only eat in non-smoking restaurants. I know… this is so blindingly obvious, but then most psychology is once it has been stripped of its technical language.

Attitude Change can be achieved by working on all three aspects, but the most successful is the Affective component. Working on the affective component, we are really attempting to use an individual’s emotions as a tool. Hypno-sensory Therapy, developed by Harley Street hypnotherapist Barrie St. John in the United Kingdom, is all about working with the emotions rather than working with the thoughts behind them. Hypno-sensory Therapy incorporates many models including Gestalt therapy, metaphor, creative hypnosis and NLP. It uses everyday items like pens, paper, pebbles, dolls, packs of cards and even toilet roll to help the client process their particular problem. It uses a very creative and flexible approach and has expanded the possibilities and the effectiveness of using hypnosis as a therapeutic tool. The first time I saw Barrie St. John work with a patient was with a man who was suffering from agoraphobia, a condition he had had since he was seven years old. To say the session was impressive would be an understatement. His approach was to go straight for the emotions and the success of the treatment, which took less than thirty minutes, was frankly, spectacular.

Prejudice is an extreme attitude. It can be a defence mechanism to avoid potential danger, but on the other hand it can develop into irrational and antisocial behaviour. Prejudice reduction can be achieved by concentration on non-competitive contact on an equal footing and by pursuing common goals through co-operation.

Group Behaviour falls into two distinct categories; Conformity, where the influence of the group is strongest, and Obedience, which is when the individual or the group take and follow instructions from a person (a leader) or elite group.

Even small groups can adversely influence individuals because the individual concerned didn’t want to cause embarrassment, didn’t want to be different or didn’t want to be wrong. This concern about standing out from the group has its roots in the survival strategies of early societies and points to the sheep-like mentality and therefore behaviour of humans. In the main, individuals do not feel comfortable if they sense that they are drawing attention to themselves. This particularly interesting feature of human behaviour has proved very useful when it comes to keeping public order. It is not so powerful a factor in the equation as it was say, a century ago, when individuals were expected to know their place, but its influence should never be underestimated. The Nazis fully understood this concept and thus became very adept at control and dominance. Its power is not only understood but used to great advantage in the competitive world of charismatic Christian healing. No one in charismatic healer Benny Hinn’s audience is going to dare to step forward with any words of criticism lest they brave the displeasure of the crowd and we’ll be looking very closely at this (and the hypnotic techniques of Pastor Benny Hinn) in the section relating to Hypnosis in Religion.

The Nazis are long gone and these days, again largely due to the changing attitudes of a much more well-informed and educated population, political leaders can no longer get away with having opponents bumped off in the middle of the night; they are now constrained by public scrutiny and are forced to content themselves with an expression of mild bewilderment when they become the target of an intelligent and well informed heckle from the crowd, even if it’s just for the sake of the cameras. Failing that, they can always have any critical pensioners arrested under the provisions of the Prevention of Terrorism Act later, once the cameras have stopped rolling.

Conformity and obedience are important components of hypnosis but the power of obedience and the will to obey has to be witnessed to be truly appreciated. Obedience derives from authority (real or perceived), control, influence, rule and dominance. The vast majority of people don’t ask why the chicken crossed the road. Someone tells them that the chicken crossed the road, and that is usually good enough.

In 1963, psychologist Stanley Milgram carried out a series of fantastic experiments in which ordinary people were recruited and then asked to administer electric shocks to another person every time that person answered a question incorrectly. These experiments were carried out during what the volunteers thought was a real interrogation. Fortunately, the recipient of the electric shocks on the other side of the screen was an actor who shrieked on cue every time the fake shocks were administered, the screams getting louder each time the voltage was increased. I have some footage of this and it’s absolutely hysterical. The actor plays his part well and at one point ad-libs, shouting, “You people have no right to keep me here – you have no right to do this – I want to speak to someone in authority!” Nonetheless, the fake shocks continued to be meted out.

Milgram’s experiments revealed that normal people could be persuaded to do things that they would not ordinarily consent to do, even commit crimes, if they associated the act with legitimate authority. Some people even went on to administer the ‘lethal’ dose, although one suspects that at least some of the participants might have realised there was something fishy going on because of the clinical conditions in which the experiments were carried out. Nonetheless, there are associations here of the concentration camps and the willing participation of so many Germans in the mass extermination of their fellow Germans. When we talk about hypnosis, this obedience is known as Compliance.

If confirmation were needed, Bickman’s experiments showed that people were more likely to comply with an order, for example, an instruction to pick up litter, if the person giving that order was wearing a uniform. Again, this experiment has great significance when it comes to our understanding of the tremendous power of suggestion. The point here is obvious – perceived authority is just as important a tool in the business of persuasion as the actual process of hypnosis itself.

Briefly, we should look at the value of IQ tests. When it comes to IQ tests, the brilliant psychologist Hans Eysenck said “the error is to exaggerate the importance of intelligence. The facts and arguments can easily be abused by racists… Each person has to be treated as an individual.” Not just racists but anyone with their own dark agendas.

Research shows that improving the environment can dramatically improve the results of IQ tests. This seems to indicate that testing only certain abilities like numeracy and pattern recognition and not other, more practical everyday challenges, such as a person’s ability to use a computer or re-spray a BMW in record time, invalidates any useful result. And indeed it does. This is because different people have different abilities and skills; some have a better ear for music than others who may be much more at home solving mathematical problems or designing equipment that gives electric shocks to criminals. Some people are much better with their hands than others, and IQ tests simply cannot measure this ability. All things considered, IQ tests are no more a reliable indicator of intelligence than the study of Astrology.

Neither are personality tests an accurate indicator of an individual’s true personality for the obvious reason that personality too is extremely difficult to define. The concept of personality has also been a focus for the nature versus nurture debate. Carl Gustav Jung developed the concept of Introversion and Extroversion. He also thought about the theory of the Collective Unconscious, a hypothesis which states that we all store in our unconscious minds a series of collective memories that are shared by everyone and these thoughts are inherited from our ancestors.

The concept of introversion and extroversion was developed further by Hans Eysenck, using his famous questionnaires, and who agreed that these qualities are largely inborn.

Both extroverts and introverts make good hypnotic subjects. The real test is when results for hypnotisability are applied to stable and unstable characters. As a rule of thumb, those with a more stable disposition get the most from hypnosis because they are able to absorb and assimilate ideas and suggestions in a more rational and positive manner. Those of a more unstable temperament, particularly the moody, touchy, aggressive types with low levels of serotonin, poor school attendance records and a propensity toward violent acts, are poor hypnotic subjects. Their general outlook is one of conflict and one-upmanship; they consider themselves to be always in the right (know-it-alls) and believe themselves to be smarter than anyone else, especially if that someone else is an authority figure (or therapist) of any kind.

Their aggression is habitually employed to mask their lack of intelligence and all too often the only way they can assert themselves is by resorting to fisticuffs. They are invariably strangers to reasoned argument and their mantra of “you can’t hypnotise me, I’m too strong willed” is a dead giveaway, as are their other favourite sayings, “we know where you live” and “are you calling me a liar?” However, because of their natures, these individuals rarely seek out help and are therefore, thankfully, a rarity in the therapy room. The same can be said of those with high and low self-esteem, and there are clearly evident similarities between these personality types and those with stable and unstable personalities.

Hypnosis is a valuable tool for therapy because the hypnotic session uses many of the ideas expressed in behavioural psychology as well as humanistic psychology, for example, the concept of reward where cravings for cigarettes are replaced by better and healthier feelings of confidence, self-assuredness, pride and better health and fitness. Hypnotherapy concentrates more on the humanistic principle of encouraging the client to turn their back on the past and embrace a more optimistic future. Because of its very nature, in particular the expectations associated with hypnosis, the client tends to presume that they will be changed in a real or material way at the end of the session and we will examine the reasons for this next.

Ask a hypnotherapist why the chicken crossed the road, he will reply “why the chicken crossed the road is now immaterial, the chicken is now cured of its habit of crossing roads.” Of course if you were to ask a stage hypnotist why the chicken crossed the road, he would be more likely to reply “the chicken crossed the road? I told him not to leave the theatre!

A more complete version of this article can be found in All in the Mind – Hypnosis, Suggestion and the New Mesmerists. The book is available as a download from this website. 

Copyright Andrew Newton 2015. All rights reserved.

About Andrew Newton

andrew newton hypnotist

Andrew Newton has an international reputation as a leading authority on hypnosis. 

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